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Ny TENA Lady Discreet serie

Vores nye serie er 20 % tyndere, men lige så sikker. Så det er mere diskret for kvinder og skaber større efterspørgsel fra kunderne.

A significant opportunity

1 in 3 women experience urine incontinence at some point in their life[1], but less than a quarter use the appropriate protection[2]. While these customers want to feel protected, they see incontinence protection as bulky and embarrassing, and need a solution that’s not only secure, but also discreet.

Meeting women's most important needs

At TENA, we understand your customers’ unique needs and we continuously evolve our products in order to meet these needs. That’s why New TENA Lady Discreet is now 20% thinner than before, but still just as secure – so you can offer your female customers total discretion as well as the leakage security they need.
80 %

of women had a positive purchase intent after trying the product [3]

New consumer campaign

Our new attention-grabbing consumer campaign encourage trials and will bring new customers to your pharmacy.

Carnival lady dancing

TENA Lady Discreet Mini

Designet til mindre vandladning, lille mængde urin (ca. e…

A new solution that your customers will love

The new TENA Lady Discreet range has innovative features to give women security and discretion where it matters most.
 
Preferred by women for discretion, security, fit and appeal vs the current product.[4] Over 80% wanted to buy NEW TENA Lady Discreet after trying the products.[3]
  • microPROTEXTMtechnology for increased discretion with the same security
  • Feminine printdesign for enhanced femininity and reassurance
  • Body-shaped core for improved comfort and fit
  • New wrap for improved feminine appeal

2000x1000_Lady-Discreet-Pad.jpg

References

 
1Abrams P et al. Incontinence, 5th EDITION 2013. 5th International Consultation on Incontinence. Paris. February; 2012.
2Other solutions include female sanitary liners and products, medication, surgery, adding tissue and makeshift materials inside underwear, no solution; IPSOS Brand health tracking, users aged 35-45 years, US, FR, UK, DE, 2010. 
3NIELSEN Quant CUT Discreet Mini & Normal, Q1 2016 
4SCANDINFO - Quant pairwise product test (new vs current Normal) in FR, Q4 2015.